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This web page bellaopt.com states the following, "Our Focus is on You." We saw that the website stated " Serving Murfreesbro and the surrounding communities, we offer comprehensive eye health services from fitting hard to fit contact lenses to Lasik consultations." It also said " We know how much your eye health and appearance means to the quality of your life. Cindy Jones is a therapeutic optometrist and is committed to excellence and serving your complete eye care needs. Bella Optical is focused on quality of care, not volume." The header had Dr. Cindy Jones as the highest ranking optimized keyword. It is followed by Cindy Jones OD, Dr. Jones, and Eyecare in Murfreesboro TN which isn't as ranked as highly as Dr. Cindy Jones. The next words bellaopt.com used was Optometrist in Murfreesboro TN. Bella Optical was included but could not be seen by search parsers.